Greenfield Talent Lab

Greenfield Talent Lab eliminates after-hours work

Greenfield Talent Lab, a two-year-old boutique agency serving PT-BR and LATAM clients, needed enterprise-grade automation without enterprise headcount.

Demo case study

This is an illustrative scenario based on archetypal hiring workflows: not a real customer or verified testimonial.

Decrease, Improvement: 0 hrsAfter-hours work

Increase, Improvement: 47%Reply rate

Increase, Improvement: 3×Active sequences

In their words
“We finally sleep through the night. Mainder sends at the right local time, pauses when candidates reply, and our tiny team operates like a firm ten times our size.”
Paula Silva, Co-founder, Greenfield Talent Lab

The challenge

Founders handled sourcing, outreach and client updates themselves. Sequences were manual spreadsheets, and reply windows across time zones meant late-night sends. The team couldn't scale beyond four retained clients.

How Mainder helped

AI Pipeline Manager organized multiposition tracking with timezone-aware stage updates, while AI Scoring prioritized candidates likely to engage. Automated pipeline reminders removed the weekend workload.

Outcomes

  • After-hours and weekend manual sends dropped to zero.
  • Reply rates increased 47% on calibrated, signal-based sequences.
  • Active pipeline coverage tripled without adding recruiters.
  • The agency expanded from four to nine retained clients in six months.

Timeline

Started

February 15, 2025

3 months

Results by

May 30, 2025

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